Submit Your Videos | Video Submission Software | Videobot Video Submitter

July 29, 2010 by · Leave a Comment 

More and more advertisers are adopting an automated video submitter software as broadband continues to rise and ad-serving technologies become more sophisticated. Online video advertising is really taking off. Users’ attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment

Like everything else, there are good ways and bad ways to use video advertising. Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.

Cached or streaming video on a specific destination site offers the best chance of interesting consumers in brand messages, but it is not likely to reach a large audience unless it generates a viral outcome. You can easily submit your videos easily with VideoBot.

Whatever you come up with, don’t forget to make it easy to open and distribute with a video submitter. File size is important, as is the media format. If your viral video has been created for a particular type of software that not many people use, how will you get people to spread it like wildfire?

Also, if you’ve made a video the impact will be better if you send the clip as an attachment rather than stream it. It’s cheaper and, if you’re not hosting it, it’s more viral, too.

Those are the basics. However, the videos go into considerably more depth and discuss techniques and methods and websites on his videos. Are they useful? Yes. I implemented nearly all his advice and my click-through improved, and my revenue has gone up.

 

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Michael Murphy Builds Website and Provides Background Information

July 5, 2010 by · 2 Comments 

Michael Murphy recently built a fresh web site at MichaelMurf.com. He has played a primary role in the creation of many websites over the past 5 years, ranging from simple 1 page sites to intricate systems with lots of built in logic. He has also written many blogs. He likes to create and manage blogs on the WordPress blog infrastructure. Michael has knowledge of several WordPress themes, including Thesis.

Michael Murphy lives in Santa Monica, CA. He specializes in monetizing video. He helps studios and others create streaming video stores and publish their content to many different screens, including mobile devices. He also helps them create videos and manage them usefully online. Michael also specializes in online home marketing, social media, and public speaking.

Michael Murphy graduated from Notre Dame’s Mendoza College of Business – the top undergraduate business program in the USA – as the number one student in his undergraduate program in 2004. He also finished an MS in Accountancy from ND’s Mendoza College, again graduating tops in his class. After college, Michael won a noteworthy placement at the FASB for a year. He then relocated to Denver, CO to work in web-based real estate advertising, where he became a Certified Public Accountant and licensed real estate agent.

Michael enjoys a diverse collection of things. He enjoys to climb up mountains on his road bike, shred powder on his tele-skis, play his piano, and get spiritual. He is a well traveled person, having spent time in Germany, Spain, and many other places. Before college, he was an accomplished tennis and basketball athlete, but has now swapped those pursuits for triathlon and yoga.

If you’d like to know more about Michael Murphy, please check out his website at MichaelMurf.com.

Why Your Well-Ranked Page Isn’t Selling Anything

June 5, 2010 by · 5 Comments 

You may know the story: you work hard to build great content to sell a great product, and then on top of that slave away to get the page to the top of the search results in Google. You jump for joy as you see your number one ranking, and then sit back and wait for the visitors to come and the money to roll in. The visitors do come, but the money just trickles, or doesn’t come at all…

Why does this happen? Why is it that you can have a great ranking but make no money from the traffic? It’s because not all keywords are created equal.

You see, sometimes people are just looking for information, not to buy. If you target keywords that are informational in nature, rather than commercial in nature, it’s unlikely that you’ll profit much from those keywords — at least not from direct sales.

That’s why, before you choose which keywords to do the ranking work for, you need to find out whether or not those keywords have strong “commercial intent.” Commercial intent is basically this: what percentage of people typing in those keywords are looking to buy (or not buy)?

To find out the commercial intent for any given set of keywords, go to MSN AdLabs’ Commercial Intent tool. There you can enter the keywords you’re thinking about ranking for and see whether or not people searching for those keywords are buyers. If a large percentage are buyers, go for it. If not, you may want to look elsewhere.

The author of this article runs panasonicricecookers.com, which also offers products and information about black and decker rice cooker and cuisinart rice cooker.

Designing A Web Site For A Certain Screen Resolution is Outdated

July 6, 2009 by · 15 Comments 

Introduction

Being a web designer working on website development projects I have learned that it is important to stop and think about what size screen resolution we should be building this latest website to?

I was reading somewhere recently that apparently these days the only answer to that question should be ‘all of them’ and ‘none of them’. What this basically means is that new websites should be built to accommodate all different screen sizes these days, particularly with the increased popularity of hand help web browsers, smart phones, net books and the like. Of course there is also the other end of the spectrum in the new huge wide screen flat screen monitors. I recently treated myself to a 24 inch Asus which does 1920×1080 which is big enough to get two web browser windows on screen side by side, but if you make one of them full size, the majority or websites look, well, just plain odd!

What exactly is screen resolution then?

If you are not familiar with screen resolution, the simple answer is that it is the size of your screen. However, this can be quite misleading because it is actually the number of pixels that make up the display area on the screen of your monitor. Still not clear? Well let’s look at some examples to help clarify exactly what screen resolution is.

Currently what would appear to be the most common screen resolution is 1024×768 (accounting for 62% of my website visitors). This is a screen that is 1024 pixels wide by 768 pixels high. What is a pixel? A Pixel, derived from the phrase Picture Element, is basically one of the thousands of tiny dots that make up your display screen. However, this does not necessarily determine the physical size of your monitor (14 inch, 15 inch, 19 inch etc) because most monitors are capable of displaying the screen in different screen resolutions. It is fairly true to say that if you want to run your monitor at a high screen resolution then you will need a large monitor, the larger the monitor the greater the resolution it can display at (assuming your graphics processor can support a high resolution).

All getting a bit technical? Put simply the larger the screen resolution the more things you can fit on your screen before they have to go onto the next line, or before you have to scroll down or scroll right.

What’s this got to do with Web Design?

When creating the visuals for a new website design, traditionally the experienced graphic designer would be working to a specific resolution in order to make sure that the design fits in your browser window without having to scroll right. (Thankfully most website owners don’t demand you make their pages so that you don’t have to scroll down anymore!)

A popular screen resolution to design for is 1024×768 but when viewed at a larger screen size such as 1280×960 will have unused portions of screen so a skilled ecommerce web design company will take this into account and provide one of several solutions.

When designing at a fixed resolution you can deal with larger display settings by either aligning the site to the left and having a huge great big gap to the right, or you can centre align the website in the available space and then the extra screen resolution will be on either side of the content area.

However, the sensible, modern day approach is to make the site flexible to accommodate all screen resolutions by creating ‘fluid’ content that will flow to fit the available page space irrespective of what size screen resolution it is viewed at.

Also, because of the increased competitiveness of the web the challenge for a website owner is how to engage your viewers and get them to stay on your website for as long as possible and show them as much content as possible. One way to help with this is to make full use of all of the available space. Two great big blank areas either side of a tiny web page is simply just a waste of space. Imagine if you picked up a newspaper or magazine and only half of the front page had got any content on it, the editor would get the sack for sure! So by creating fluid web pages, web site owners can take advantage of larger publishing spaces available on bigger screen users, whilst optimising content for display on smaller screens too.

Another advantage with big screen displays is the ability to use the new area for re-publishing. Re-publishing is a way to put content from another area of your website onto a different page, thereby bringing it forward for the viewer. An example of this that we did on one site we created was to insert an alphabetical list of names of the products available on the website below the left hand menu on pages that were very long.

All pages tend to be different lengths, as determined by the content on the page, so we used a clever widget to create this list of product names and load it in the gap until it ran out of space. This was great for SEO too as it gave a direct link to specific product pages based on their product names without having to crawl through category pages first, also website users would often see something in the list they wanted and click straight through to the page and buy the item.

Ultimately this has evolved into what would now be thought of as a web 2.0 ‘tag cloud’ a list of tags that are usually user generated, to indicate and link directly to a specific content group or item. Using a tag cloud is a great way to fill stretched spaces on larger screens that you can fill with what are effectively links to other parts of the website.

How do you do fluid content?

Fluid content is quite simple to create, the majority will be words of course, which are naturally fluid so on a small resolution screen you might get 5-10 words to a row, on a larger screen you can get 20-30 words or more. However the challenge comes with images, and particularly website graphics. A photograph, whilst it can be made smaller and larger offline, it can’t be automatically resized by the web browser at the time of viewing (not taking into account the Zoom function in Internet Explorer).

The HTML code that makes up your web pages is again designed to allow fluidity by fitting content into the available page area, so some tips that can be employed to make content fluid include not using tables in the code (which are depreciated these days now anyway), not setting specific screen width in pixels, use 100% instead. By fading images into blocks of colour in the website graphics, you can create a stretchable element that will scale to fit all window sizes. Use little boxes to put stuff in, these can then flow around the screen as required without having to be in any particular place, they also help to draw the eye to special offers, discounts, newsletter sign ups etc, and can of course be styled by your graphic designer with curves and shadows and gradients to look great.

Conclusion

The finest Loughborough web design companies provide web designs that work on all screen resolutions because they are fluid and scalable in design, from the smallest mobile phone browser right up to the huge 27 inch flat screen displays running massive screen resolutions. This technology is available now, if you select the right agency to do it for you, so why exclude potential customers from viewing your website properly just because they are not using a standard setup. In the current economic climate do you really want to be excluding any potential customers?